Our ads system is based on the following; Cost per Click(CPC), Cost per Mile(CPM) and Cost per Day(CPD)
Understanding CPC
The cost per click (CPC) is a metric used in digital advertising to determine how much an advertiser pays each time a user clicks on their ad. CPC is commonly used in pay-per-click (PPC) advertising models, such as Google Ads, social media ad and other platforms.
To calculate CPC, you use the following formula:
[ \text{CPC} = \frac{\text{Total Cost of Ads}}{\text{Number of Clicks}} ]
For example, if you spent N1000 on an ad campaign and received 500 clicks, your CPC would be N2.00.
CPC can vary widely depending on factors like the industry, competition, ad quality, and targeting. High-demand keywords or highly competitive industries generally have higher CPC rates.
Advantages of CPM
- Cost control
- Attention on Engaded audience
- ROI maximization
- Ad performance indication
Understanding CPM
Cost per mille (CPM) is a pricing model used in digital advertising, where advertisers pay the publisher a fixed price for 1,000 impressions of their ad — “mille” being Latin for “thousand”. An impression is achieved when an ad loads on the page or app and is viewed by the user.
This is the most commonly used model in the programmatic advertising ecosystem, where advertisers automatically buy ad space to connect them with their ideal audience. CPM generates broad reach for advertisers and predictable revenue for publishers (app or website owners).
Why is CPM important?
CPM is an important metric for advertisers looking to increase brand awareness, because it prioritizes exposure (impressions) over clicks or other engagements. It’s particularly useful if you’re trying to build recognition with a niche audience. For example, let’s say you want to promote your new vegan, gluten-free granola to health-conscious customers. Serving your ads on an organic market site, such as Whole Foods, gives you plenty of eyeballs on your brand and a “coolness by association” factor.
CPM advantages
- Clear pricin
- Braod reach
- Easy optimsation
- Scalability
Understanding Cost Per day(CPD)
CPD, or cost-per-day, is used when advertisers pay a fixed amount to display their ads on a publisher’s website for a set period, usually a day. The advertiser is charged a certain amount regardless of the number of impressions or clicks the ad receives during that day. This model is best suited for advertisers who want to have their ads displayed prominently on a high-traffic website or during a specific time period. For publishers, CPD can provide a steady and predictable revenue stream and can be particularly effective for special events or limited-time promotions.
CPD is best used when a publisher has a high-traffic website and advertisers are looking to display their ads prominently during specific time periods, such as big promotional campaigns.
Advantages of CPD
-Predictable revenue stream
-Guaranteed ad exposure
-High earning potential
Type of ads we are not accepting
1. Illegal Products or Services:
- Ads promoting illegal drugs, substances, or activities.
- Ads for counterfeit goods or services.
2. Harmful or Dangerous Content:
- Ads that promote violence, hate speech, or discrimination.
- Ads that promote self-harm or suicide.
- Ads for weapons or explosives.
3. Misleading or Deceptive Ads:
- Ads with false or misleading claims.
- Ads that engage in clickbait or deceptive practices.
4. Adult Content:
- Ads with explicit sexual content or pornography.
- Ads promoting adult entertainment or services.
5. Health-Related Restrictions:
- Ads promoting unverified medical treatments or miracle cures.
- Ads for tobacco products, e-cigarettes, or related substances.
6. Invasive or Privacy Violations:
- Ads that engage in or promote stalking, harassment, or invasion of privacy.
- Ads that use personal data without proper consent.
7. Inappropriate Language or Imagery:
- Ads with offensive, vulgar, or profane language.
- Ads with graphic or shocking imagery.
8. Financial and Investment Scams:
- Ads promoting get-rich-quick schemes or unregulated financial products.
- Ads that misrepresent investment opportunities.
9. Political and Controversial Content:
- Ads that promote political extremism or misinformation.
- Ads that could incite violence or civil unrest.
10. Violation of Intellectual Property Rights:
- Ads that use copyrighted materials without permission.
- Ads that infringe on trademarks or other intellectual property rights.
It’s important for advertisers to review and comply with these policies to ensure their ads are accepted and run smoothly.
